More and more digital marketing firms are popping up because people are seeing the potential that the Internet has. This kind of marketing is also far less expensive and time-consuming than traditional methods like billboards and television commercials. You don't have to spend too much on effort and resources. It also lets you reach your target customers faster, and engage with people from around the world.
People value authenticity from the brands they buy, and digital marketing lets you look more authentic. This ability to interact and build relationships with customers is something that traditional marketing seems to lack at.
What is Marketing?
Marketing is about connecting with your audience. This means that you need to meet them where they are already spending time. The internet that is.
What is Digital Marketing?
To put it simply Digital Marketing encompasses all the marketing efforts that use an electronic device or the internet. In other words any form of marketing that exist online.
Various Digital Channel:
- Search Engines- Contains a set of mechanism that ranks websites
- Social Media-Facebook, Instagram, Twitter can reach a wide audience
- Email-
- Websites-
According to Tom Farrell ''Unless you have been hiding under a rock these past few years, you may have noticed that our viewing habits are changing''.
Work Cited:
https://www.google.com/search?q=digital+marketing+images&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiy95uk95feAhUHnlkKHQkAB2cQ_AUIDigB&biw=1366&bih=657#imgrc=xccfm9dphDWIAM:
https://www.business2community.com/marketing/new-era-digital-media-means-marketing-01963321
Good first blog Chad!
ReplyDelete